About Us
Who We Are
We are Eira, a student-led luxury accessories venture created by a team of four business students at Zayed University. Our shared passion for design, fashion, and entrepreneurship inspired us to build a direct-to-consumer business model that emphasizes exclusivity and artistry.
Our Mission
Our mission is to redefine metallic handbags as more than functional items—they are collectible statement pieces that merge timeless elegance with bold modern design.
Our Values
- Exclusivity: Limited collections released in small drops.
- Innovation: Unique designs inspired by nature and culture.
- Customer Experience: A premium shopping journey that feels seamless and inspiring.
Our Target Audience
We design for fashion-forward women in the GCC who appreciate quiet luxury, individuality, and accessories that elevate both daily wear and special occasions.
Our Team
Eira is built by four students with diverse expertise in branding, digital marketing, supply chain, and analytics. Together, we transform creative ideas into structured, high-performing business strategies.
Why We Exist
Eira represents our ambition to turn academic learning into a real entrepreneurial venture. By blending design with business strategy, we aim to create a platform that is both aspirational and commercially viable.